Super Recruit Success
Overview
Upon returning to Bangkok, I joined the tech company JobTopGun as a Creative & UX/UI Designer. During my tenure, significant contributions were made to the project Super Recruit Success. Key responsibilities included redesigning the search and filter system, developing a new communication platform for sales and account executives, supporting the Product team in optimising the user journey, and launching a new homepage for the platform. Additionally, various small UI elements were improved, such as changing the resume cards presented to HR from a double-column layout to a single-column layout, which enhanced the visuals and made them easier to scan quickly.
Roles:
- 1 Product Manager
- 3 Developers
- 1 UX/UI Designer
My responsibilities included suggesting design improvements following an evaluation of the visual UI, user journey, and competitor analysis, including platforms like JobsDB by Seek, LinkedIn, Glassdoor, and Indeed. The development and refinement of designs were carried out while regularly gathering feedback from users and the HR/sales team. Collaboration with the Product team was also essential to ensure the efficient implementation of these design updates.
Tools:
Figma
FigJam
Adobe Photoshop
Adobe Illustrator
Mockup
Problem
Despite its innovative features, Super Recruit Success faced challenges in user adoption and engagement. HR professionals found it difficult to search for candidates due to overloaded search options, while the homepage design caused confusion, and the chat system was underutilised. As a result, HR teams struggled to extract value from the platform, affecting their overall satisfaction and performance.
Key Metrics to Success
Search Efficiency: Track how quickly and accurately HR professionals can filter and find candidates.
HR Engagement: Monitor how many HR professionals actively engage with the chat system/candidate reviews.
Homepage Navigation: Measure user success rates in navigating the homepage and completing recruitment-related tasks.
Candidate Pool Size: Assess the improvement in the number of qualified candidates visible to HR professionals after enhancing the search and filter functions.
Solution
To resolve the key pain points, targeted design solutions were implemented:
Search and Filter System: By introducing filter presets and improving the interface, HR professionals were able to conduct more efficient candidate searches, widening the pool of potential candidates while maintaining relevance.
Chat & Broadcasting: Integrated a chat and broadcasting system that ensured timely responses to user queries and reduced the workload on customer support. A community feature was added to foster knowledge sharing.
Homepage Redesign: The homepage was simplified, focusing on clear navigation and prominent calls-to-action, significantly improving user engagement with the platform's core features.
Outcomes and Achieved
Search Efficiency: The search and filter system overhaul resulted in a 30% reduction in time spent by HR professionals searching for candidates, with a 20% increase in the number of candidates surfaced per search.
HR Engagement: HR professionals began engaging with the chat system more frequently, with a 40% increase in the number of support queries resolved through the platform, and 80% of chat interactions leading to successful issue resolution.
Homepage Navigation: After the redesign, the homepage saw a 50% improvement in successful navigation rates, with users reporting that they could find core functions more quickly.
Candidate Pool Size: The candidate pool increased by 25%, providing HR teams with a more diverse and qualified selection of applicants.
UX Research
To address the challenges, I led a research initiative involving HR professionals and sales teams. Through a combination of interviews and usability testing, insights into pain points and behaviors were gathered.
Direct Feedback: Worked closely with HR users to understand frustrations around the search and filter system, such as difficulty managing applied filters and the overwhelming number of search inputs.
Contextual Insights: Sales team members shared how the underperforming chat system led to missed opportunities to engage users and address their questions in real-time.
Exploratory Nature: My research uncovered deeper issues with the homepage's cluttered design, which confused users about where to begin their search or how to navigate essential features.
Design
Design Iteration and User-Centred Enhancements identified several core problems: the search functionality was inefficient, the chat feature wasn’t being utilized effectively, and the homepage lacked clear structure. To tackle these, I designed a series of wireframes aimed at improving the user journey:
Search and Filter System: The search and filter interface was redesigned to introduce common filter combinations, simplify the search bar with autocomplete suggestions, and display applied filters in an organised panel.
Chat & Broadcasting: Integrated a responsive chat window that triggers critical messages, allowing users to engage with support more effectively. Additionally, introduced a community discussion feature to enable HR professionals to share insights.
Homepage: The homepage was restructured with a clearer visual hierarchy, reducing clutter and highlighting key functions such as job postings and search features. Usability testing confirmed that these changes improved navigation and reduced user confusion.
Development
A soft launch for each function was implemented, followed by A/B testing. Feedback was collected from real users, focusing on their experiences and challenges. Each function was numerically analysed and usability tests were conducted to gather insights. Post-launch, performance was monitored and features were iterated based on user feedback and analytics to ensure a refined final product.
